

New and experienced collectors or recipients should consider the following criteria in a work of visual art before they decide to acquire, to sell or to donate it. They include its aesthetic quality, provenance, authenticity, condition, subject matter, medium, size, style, historical importance, and rarity. While all of these factors will not apply to every work of visual art, they broadly represent the criteria used in establishing a work’s value in the marketplace.
Laurence C. Zale Associates, Inc. provides personalized independent visual arts advisory services to collectors, public charitable organizations, private foundations and corporations, by assisting them in the planning, formation, acquisition or disposition of a single work, multiple works or a collection. To meet those objectives, we offer collectors and recipients the following services:
Why is it important for you to use a visual arts advisor?
Laurence C. Zale Associates, Inc. provides independent guidance and
expert information to collectors, public charitable organizations, private foundations and
corporations, as they travel through the intricate world of the visual arts marketplace.
Our independence allows us to help collectors and recipients evaluate the work of visual art that
is most appropriate to acquire, sell or donate.
How do you find the visual arts venue that is right for you?
We maintain an extensive list of contacts with auction houses, visual arts dealers, galleries, artists and museum curators.
These contacts enable us to receive firsthand knowledge of the opportunities available to our clients.
This list is updated regularly.
What are the benefits and costs to you?
We are independent visual arts advisors who offer the highest standards of service to collectors and recipients alike. We do not represent auction houses, visual arts dealers, galleries, artists or museums. Our competitive fee schedule and our independence provide clarity in the services we provide to clients.